¿Qué buscan los Gen Zs y millennials del mundo corporativo?
Esta semana queremos compartir algunos de los puntos más destacados de la 2023 Gen Z and Millennial Survey de Deloitte, una encuesta que muestra lo mucho que las nuevas generaciones se preocupan por la sostenibilidad. Esto es algo que cualquier empresa debería entender bien, ya que sus futuros (y tal vez actuales) clientes y colaboradores forman parte de estas generaciones. Leer el documento completo es interesante, pero aquí compartimos lo que creemos que son algunos de los resultados más relevantes:
- “Gen Zs and millennials are now more likely to be satisfied with their work/life balance. They feel they have more flexibility in where they work.”
- “They believe their employers have made progress in driving greater diversity, equity, and inclusion (DEI).”
- “More Gen Zs (19%) and millennials (17%) now strongly agree that large companies are taking substantive action to protect the environment, a slight improvement since 2019. “
- “…one-third of respondents say that seeing business leaders speak out on sustainability has influenced their own thinking and behavior.”
- “…39%/34% have turned down employers that do not align with their values.”
- “Climate change remains a top three concern for both generations.”
- “Climate change is a major stressor for Gen Zs and millennials. Six in 10 (60% of Gen Zs/57% of millennials) say they have felt anxious about the environment in the past month. Roughly the same percentage cite extreme weather events and wildfires as a stress driver. The majority are taking action, with 69% of Gen Zs and 73% of millennials actively trying to minimize their impact on the environment. This has a major impact on their lifestyle choices.”
- “Over half of Gen Zs (55%) and millennials (54%) say they research a brand’s environmental impact and policies before accepting a job from them.”
- “While six in 10 Gen Zs (59%) and millennials (60%) are willing to pay more for sustainable products and services, more than half (53% of Gen Zs/55% of millennials) think it will become harder or impossible to do so if the economic situation does not improve.”
- “50% of Gen Zs and 46% of millennials say they and their colleagues are pressuring businesses to take action on climate change…”
La encuesta de Deloitte resalta que los Gen Zs y Millennials tienen expectativas distintas y en constante evolución sobre sus lugares de trabajo y las empresas a las que les compran productos. Muchas de estas expectativas tienen que ver con la sostenibilidad. Es por ello importante que los líderes presten atención a estas nuevas voces y entiendan cuáles son sus preocupaciones, aspiraciones y esperanzas para el futuro.
Espero que esto te haya parecido interesante. Como siempre, si hay algo en lo que pudiéramos ayudar, o si hay un tema de ESG del cual quisieras saber más, por favor háznoslo saber.
Saludos,
Marimar
CEO, Miranda ESG
Contactos en Miranda Partners
Damian Fraser
Miranda Partners
damian.fraser@miranda-partners.com
Marimar Torreblanca
Miranda-ESG
marimar.torreblanca@miranda-partners.com
