Miranda Partners Forms JV with Richter Analytica to Launch Miranda Richter Analytica (MRA)
Mexico City, June 30, 2025.- Miranda Partners is pleased to announce a new joint venture with leading data science and advanced analytics firm, Richter Analytica. The alliance will operate under the brand Miranda Richter Analytica (MRA), and will focus on offering marketing, communication and reputation solutions, based on data analytics and real-time monitoring.
The JV combines Miranda’s corporate communications and strategic advisory expertise with Richter’s cutting-edge capabilities in big data, reputation monitoring, predictive modeling, and market intelligence.
MRA will provide a unique, data-driven marketing and communications service offering, designed to help companies operating in Mexico and Latin America understand audiences, manage reputational risks, and optimize business performance through actionable insights.
Richter Analytica, founded by César Mánica, has established itself as a leading consultancy in applied data science for business growth, serving major clients across the finance, retail, technology, and consumer sectors. The firm integrates mathematical models for data management and proprietary methodologies for analysis in behavioral science, social intelligence, sales attribution and digital reputation monitoring, creating ad-hoc solutions for each business case.
“This partnership reflects Miranda’s continued commitment to building Mexico’s most complete corporate advisory platform,” said Damian Fraser, CEO of Miranda Partners. “Clients increasingly expect communications and marketing strategies to be grounded in real-time data, reputation metrics, and audience behavior analysis. By combining Miranda’s deep market knowledge with Richter’s technological expertise, MRA will deliver precisely that.”
Under the terms of the agreement, Richter Analytica remains fully independent and will continue offering its existing consulting business, while Miranda Richter Analytica will operate jointly for projects developed under the MRA brand. Miranda Partners will oversee client contracting for joint projects, while Richter provides its data science, analytics, and innovation services.
MRA will offer services such as digital reputation diagnostics, audience profiling, social media impact analysis, prospective analysis and data-driven communication strategies.
The new venture builds on Miranda Partners’ recent expansions, including Miranda EnergeA in energy consulting and Miranda Talent Advisory in executive search.
“Our purpose at Richter Analytica is to bring certainty and perspective to our clients’ decisions by turning big data into actionable contribution,” said César Mánica, founder of Richter Analytica. “Together with Miranda, we will create a high-impact offering where technology, reputation, and business growth intersect.”
For more information, please contact:
Gabriela Jiménez: gabriela.jimenez@miranda-partners.com
César Mánica: cesar.manica@miranda-partners.com
