Miranda Partners is pleased to announce that it has joined the Automotive PR (APR) network, a 20-member strong group of automotive specialist PR consultancies based in key markets across the globe.
APR is a unique global partnership of agencies serving clients in every major automotive market. The network collectively operates in 33 markets, representing over 100 clients.
Miranda’s PR division, Miranda Media, joins the network as APR Mexico, specializing in press relations, content, crisis communication and CSR, with insider knowledge of media in Mexico and Latin America.
Mexico is the sixth-largest producer of autos and light trucks in the world, with a supplier network that is expected to produce more than US$100 billion in auto components in 2020, according to the Industria Nacional de Autopartes (INA).
The ratification of the USMCA free trade agreement this will year create a framework of stability that is expected to detonate a new era of investment going forward.
“We expect important new industry investment this year, especially from Asia, and the Automotive PR network is uniquely positioned to harness opportunities in Mexico and beyond,” said Daniel McCosh, partner, Miranda Media. “Mexico’s automotive industry is the keystone of high-tech manufacturing and exports, and needs an expanded voice both domestically and internationally.”
“As part of Automotive PR, we continue to consolidate Miranda Partners as Mexico’s leading corporate communication and research firm,” said Damian Fraser, founder of Miranda Partners. “The new relationship will allow us to offer unprecedented services to both Mexican and multinational companies in the automotive industry.”
Marco Ferrari, board director at Torque Agency Group, which represents the UK in the Automotive PR Global Network, said: “We are delighted to welcome APR Mexico to the network. The team at Miranda Partners has a unique set of capabilities with local experts in important areas of the automobile and mobility industries. We look forward to building our relationship with them to support current and future clients.”
For more information about Automotive PR Global Network visit: http://www.automotivepr.com/
Contacts in Miranda Partners