Miranda Partners and ADDvisory to set up new Talent division


Mexico City July 26th, 2022 – Miranda Partners and ADDvisory have agreed to join up and offer Talent and People Advisory services through a new entity, Miranda People ADDvisory, combining the strengths of the two businesses. The new company will offer HR, recruiting and talent advisory services to Mexico-based companies, especially in the Financial, IT, and Digital Transformation areas.

Miranda Partners, based in Mexico City, has quickly become a leader in consulting to Mexico-focused large companies on communication and research since its founding four years ago. It currently has about 50 clients, most of whom are listed Mexican and Latin American companies, multinationals, and investment funds, and 35 employees.  The company currently offers consulting services in Investor Relations, ESG, Research, Media & PR, Digital Design, and Ratings to which People ADDvisory will now be added.

ADDvisory, co-founded by Ruth Adell and Adriana Gonzalez, is a leading independent Mexico-based Headhunting Firm, and in its two years in operations has already placed scores of senior Mexico-based executives in the financial, IT, digital sectors, among others. Ruth will be the new CEO of Miranda People ADDvisory, and Adriana its COO. Prior to founding ADDvisory, Ruth started ADD Partners while Adriana worked on Business Development, Financial Advisory, and Core Team Recruiting. They both worked for 15 years in Talent Acquisition and Business Development inside Global Companies, such as WeWork and Microsoft.

Ruth and Adriana both commented ‘’We are delighted to be teaming up with Miranda Partners and believe that in association with them we will be in an even stronger position to offer existing and new clients independent, high quality recruiting support. Our business has grown very rapidly over the past two years and we looking forward to sustaining and we hope accelerating that growth working with our new partners.”

Miranda Partners was founded by Damian Fraser, former UBS Mexico Country Head, a former FT Mexico journalist, and a resident of Mexico for the past 30 years. Other partners include Marimar Torreblanca, head of Miranda ESG; Martin Lara, head of Miranda Global Research; Ana Maria Ybarra, a partner in Miranda Investor Relations; Lilian Ochoa, a partner in Miranda Financial Advisory, and Victor Herrera, Partner in Miranda Ratings Advisory, among others.

Damian commented “We are pleased to be joining forces with ADDvisory in Talent advisory. Lead by Ruth and Adriana, ADDvisory has quickly built a great reputation, product and client list, and combined with Miranda, believe can soon become Mexico’s leading independent recruiting agency.”


About Miranda Partners

 Miranda Partners advises clients doing business in Mexico on Investor Relations, Media and Public Relations, ESG, Equity & Debt Research, Digital & Design Solutions, and Ratings Advisory. Our goal is to help companies and investors navigate the complex Mexican and Latin American environment and communicate effectively with their stakeholders.



About ADDvisory

 ADDvisory  is a leading independent Mexico-based people advisory & Headhunting  firm and in its 2 years in operations has already placed scores of senior Mexico-based executives in the financial, IT, digital sectors, among others. ADDvisory was co-founded by Ruth Adell and Adriana Gonzalez and builds on their success in recruiting at ADD Partners, and at previous global multinationals.


Media Contact

Damian Fraser

Miranda Partners

Mobile: +52 55 54021295

Mail: damian.fraser@miranda-partners.com

Miranda Newswire – Full Press Release: Download PDF

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