Fernando González Somoza Appointed as CEO of Alsea

  • Having successfully completed the process of cultural and operational immersion in all Alsea’s brands and geographies, Fernando formally assumes the role of Chief Executive Officer of Alsea as of January 2022.
  • Alsea’s Board of Directors is confident that Fernando’s experience, global business vision, and strong perspective on technological innovation will contribute to the company’s sustainable growth.


Mexico City, January 24, 2022 — Alsea, a leading operator of quick service restaurants, coffee shops, and casual and family dining establishments in Latin America and Europe, announces that in follow-up to the succession process that began on June 1st 2021, when Fernando González joined Alsea as Deputy CEO, the company informs that the previously announced cultural and operational immersion process has been successfully completed, therefore, Fernando formally takes over the role as Chief Executive Officer of Alsea at a global level as of January 2022, while Alberto Torrado remains as Chairman of the Board of Directors.

“I am convinced that Fernando’s experience, global business vision, and strong perspective on technological innovation will contribute to Alsea’s sustainable growth. He shares our philosophy and values, which will allow us to continue growing the company and contribute to the development of the countries where we operate,” said Alberto Torrado.

Fernando Gonzalez has 30 years of professional experience working in the retail industry, 13 of which as a CEO. He has had an outstanding career with a variety of international positions and assignments. He holds a bachelor’s degree in Economics and Business Administration from the Universidad Autónoma de Madrid and a master’s degree in Financial Auditing from the Universidad Nacional de Educación a Distancia de España.

“I am proud to be part of Alsea, a leading company in the sector, as part of a team that is fully committed to delivering wellbeing and valuable experiences. I am committed to taking Alsea into its next chapter of development with the goal of continuing with the positive results and bringing the company even more success,” said Fernando Gonzalez


Miranda Newswire – Full Press Release: Download PDF


Investor Relations Contact Details

Salvador Villaseñor


+52 (55) 7583-2000

Forward-Looking Statements
This press release contains certain forward-looking information regarding the Company’s results and outlook. However, actual results may vary materially from these estimates. Information on future events contained in this release should be read jointly with the risk summary in the Annual Report. This information, as well as future reports made by the Company or any of its representatives, whether verbally or in writing, may vary significantly from actual results. These projections and estimates, which are prepared in reference to a determined date, should not be taken as fact. The Company is in no way liable for updating or revising any of these projections and estimates, whether as a result of new information, future events or other associated events.
About Alsea
Alsea is the leading restaurant operator in Latin America and Europe of global brands in the quick service, coffee shop, fast casual, casual and family dining segments. It has a diversified portfolio, with brands such as Domino’s Pizza, Starbucks, Burger King, Chili’s, P.F. Chang’s, Italianni’s, The Cheesecake Factory, Vips, Vips Smart, El Portón, Archies, Foster’s Hollywood, Gino’s, TGI Fridays, Ole Mole and Corazón de Barro. The company operates more than 4,000 units in Mexico, Spain, Argentina, Chile, Colombia, France, Portugal, Netherlands, Belgium, Luxembourg and Uruguay. Alsea’s business model includes support for its brands through a Shared Services Center that provides all the Administrative and Development Processes, as well as the Supply Chain. For more information please visit: www.alsea.com.mx

Share our news:


Latest News