{"id":5784,"date":"2021-04-29T21:32:00","date_gmt":"2021-04-29T21:32:00","guid":{"rendered":"https:\/\/miranda-partners.com\/?p=5784"},"modified":"2021-04-30T03:39:49","modified_gmt":"2021-04-30T03:39:49","slug":"esg-y-su-cobertura-mediatica","status":"publish","type":"post","link":"https:\/\/miranda-partners.com\/es\/esg-and-its-media-coverage\/","title":{"rendered":"ESG y su cobertura medi\u00e1tica"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5784\" class=\"elementor elementor-5784\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4e739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d4e739\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edac1f4\" data-id=\"edac1f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-921dbc0 elementor-widget elementor-widget-text-editor\" data-id=\"921dbc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Esta semana quisi\u00e9ramos\u00a0dirigir tu atenci\u00f3n\u00a0a\u00a0<a href=\"https:\/\/www.cognitomedia.com\/sites\/default\/files\/inline-files\/Cognito-report-on-ESG-media-relations-March-2021.pdf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.cognitomedia.com\/sites\/default\/files\/inline-files\/Cognito-report-on-ESG-media-relations-March-2021.pdf&amp;source=gmail&amp;ust=1619837625181000&amp;usg=AFQjCNFQyJY-yLS1uSR4WxH7rZvwyezaxQ\">un reporte que nos ha parecido interesante sobre ESG y\u00a0su cobertura medi\u00e1tica<\/a>\u00a0escrito por la agencia de comunicaci\u00f3n Cognito. A continuaci\u00f3n presentamos lo que nos parece\u00a0lo\u00a0m\u00e1s destacado, pero si quieres m\u00e1s datos, te\u00a0invitamos a leer el\u00a0reporte\u00a0completo.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\"><strong>Los 10 mejores fragmentos para nosotros:<\/strong><\/p><ul><li style=\"font-weight: 400;\">\u201cCoverage of ESG investment increased over 70% in 2020 in our global sample of influential media.\u201d<\/li><li style=\"font-weight: 400;\">\u201c\u2026the number of journalists covering ESG and sustainable investment has multiplied severalfold in two years\u201d<\/li><li style=\"font-weight: 400;\">\u201cWhile coverage may not increase at this pace, the signs this year are that media interest is, at the least, stabilising at this much higher level.\u201d<\/li><li style=\"font-weight: 400;\">\u201cPerformance stories \u2013 i.e. whether ESG funds can perform as well as mainstream investments &#8211; are less salient that many might assume (given the long running debate).\u201d<\/li><li style=\"font-weight: 400;\">\u201cGreenwashing stories are more prominent in Europe than US\u2026a greater emphasis on policy developments in the States.\u201d<\/li><li style=\"font-weight: 400;\">(On journalists) \u201cThey want data and proof points, and are suspicious of any slick presentation.\u201d<\/li><li style=\"font-weight: 400;\">\u201c\u201cWe as media are in need of transparent, objective information. It is not doable for journalists to do their own research and to check whether the fund manager\u2019s words are true. There is a need for benchmarking, transparency and unambiguity. ESG is used as a marketing tool by some, in order to make their products more attractive. That\u2019s not the way forward. ESG must be embedded in the organisation\u2019s DNA.\u201d<\/li><li style=\"font-weight: 400;\">\u201cJournalists expressed varied views on what is going to be big this year, but climate was cited by all, and regulation and data by most.\u201d<\/li><li style=\"font-weight: 400;\">\u201cSo what explains the upsurge in the industry getting interested? \u2026At least one big factor is that active managers see an opportunity to fight back against passive that doesn\u2019t involve a) being cheaper or b) being better.\u201d<\/li><li style=\"font-weight: 400;\">\u201cWith the Biden Administration\u2019s initiatives and the introduction of the EU taxonomy rules, climate change investing will become more central than ever.\u201d<\/li><\/ul><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\">El desarrollo de una estrategia ESG robusta se est\u00e1 convirtiendo en algo crucial tanto para las empresas como para los inversionistas. Como hemos dicho muchas veces en el pasado, tambi\u00e9n es crucial comunicar adecuadamente esta estrategia a\u00a0los grupos de inter\u00e9s. Este reporte se\u00f1ala otra vez que no es suficiente lograr la implementaci\u00f3n de la estrategia ESG, las empresas (y los inversionistas) tambi\u00e9n deben tener una estrategia de comunicaci\u00f3n ESG.<\/p><p style=\"font-weight: 400;\">Adem\u00e1s, creemos que la cobertura medi\u00e1tica de\u00a0ESG refleja el apetito que existe (no s\u00f3lo entre los inversionistas, sino tambi\u00e9n entre la comunidad en general) por este tipo de informaci\u00f3n. Vale la pena asegurarse que\u00a0la\u00a0estrategia de comunicaci\u00f3n\u00a0ESG considere esto, ya que incluso en mercados desarrollados (como muestra este reporte) puede\u00a0representar\u00a0una ventaja.<\/p><p style=\"font-weight: 400;\">Si tienes alguna duda o preocupaci\u00f3n al respecto,\u00a0\u00a1no dudes\u00a0en ponerte en contacto con nosotros!<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\">Espero que esto haya sido de tu inter\u00e9s. Como siempre, si hay algo en lo que pudi\u00e9ramos ayudar, o si hay un tema de ESG del cual quisieras saber m\u00e1s, por favor h\u00e1znoslo saber.<\/p><p style=\"font-weight: 400;\">Saludos,<\/p><p style=\"font-weight: 400;\">Marimar<\/p><p style=\"font-weight: 400;\"><em>CEO, Miranda ESG<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f8b64 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"02f8b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4190439 elementor-widget elementor-widget-text-editor\" data-id=\"4190439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Contactos en Miranda Partners<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ac392d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac392d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1af5aae\" data-id=\"1af5aae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d6616b elementor-widget elementor-widget-text-editor\" data-id=\"6d6616b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Damian Fraser<\/strong><br \/>Miranda Partners<br \/><a href=\"mailto:damian.fraser@miranda-partners.com\">damian.fraser@miranda-partners.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc895f1\" data-id=\"fc895f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-515add8 elementor-widget elementor-widget-text-editor\" data-id=\"515add8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marimar Torreblanca<\/strong><br \/>Miranda ESG<br \/><a href=\"mailto:marimar.torreblanca@miranda-partners.com\">marimar.torreblanca@miranda-partners.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>This week we wanted to call your attention to&nbsp;a report we found interesting on ESG and its media coverage&nbsp;from Cognito, a communications agency. Below are what we think are the key highlights, but if you want more data, we encourage you to read the full report. Top 10 Snippets for us: \u201cCoverage of ESG investment [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":5786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-5784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg"],"_links":{"self":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/5784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/comments?post=5784"}],"version-history":[{"count":0,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/5784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media\/5786"}],"wp:attachment":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media?parent=5784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/categories?post=5784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/tags?post=5784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}