{"id":18144,"date":"2026-07-13T08:05:53","date_gmt":"2026-07-13T14:05:53","guid":{"rendered":"https:\/\/miranda-partners.com\/?p=18144"},"modified":"2026-09-29T09:56:21","modified_gmt":"2026-09-29T15:56:21","slug":"the-state-of-investor-relations-in-2026-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/miranda-partners.com\/es\/the-state-of-investor-relations-in-2026-what-you-need-to-know\/","title":{"rendered":"El estado del RI en 2026: Lo que debes saber"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18144\" class=\"elementor elementor-18144\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf0eba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf0eba\" data-element_type=\"section\" 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data-id=\"c559d75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c7ab52 elementor-widget elementor-widget-text-editor\" data-id=\"6c7ab52\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-6c7ab52{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b493c39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b493c39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60c98a4\" data-id=\"60c98a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3664cc elementor-widget elementor-widget-text-editor\" data-id=\"b3664cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"auto\">El reporte <\/span><a class=\"Hyperlink SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: inherit;\" href=\"https:\/\/www.getirwin.com\/blog\/the-state-of-investor-relations-in-2026\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #467886; font-size: 12pt; font-style: italic; text-decoration: underline; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\" data-ccp-charstyle=\"Hyperlink\">State of Investor Relations 2026<\/span><\/span><\/a><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> de Irwin encuest\u00f3 a m\u00e1s de 200 profesionales de RI alrededor del mundo. Sus hallazgos son relevantes para cualquier equipo de <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">R<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">elaci\u00f3n con <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">I<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">nversionistas<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">,<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> incluyendo los que operan en el mercado mexicano. Estos son los puntos clave y lo que implican en la pr\u00e1ctica<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">:<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">La IA ya <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">no es opcional<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">El uso activo de inteligencia artificial entre equipos de <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">RI<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> salt\u00f3 de 6% a 42% en<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">tre 2025 y 2026<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">. Los casos de uso m\u00e1s comunes son el an\u00e1lisis de transcripciones de <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">llamadas trimestrale<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">s (35%), la redacci\u00f3n de comunicaciones con inversionistas (27%) y la preparaci\u00f3n de reuniones (20%).\u00a0<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #0e2841; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">En M\u00e9xico, donde la mayor\u00eda de los equipos de RI <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">son relativamente peque\u00f1os<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, estas herramientas <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">so<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">n <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">una forma concreta <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">y efectiva <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">de hacer m\u00e1s con menos. El reto no es si adoptar IA, sino c\u00f3mo hacerlo de forma ordenada: estableciendo <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">l\u00edneas base <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">antes de implementar, validando <\/span><\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #0e2841; font-size: 12pt; font-style: italic; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">outputs<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">,<\/span><\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #0e2841; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> protegiendo informaci\u00f3n<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> y midiendo el ahorro real de tiempo.<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"ES-ES\" data-contrast=\"auto\">El regreso a las reuniones presenciales<\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">El 52% de los equipos planea aumentar sus reuniones presenciales con inversionistas en 2026<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, con <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">solo el 2% planea<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">ndo<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> reducirlas. <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Parecer\u00eda ser que e<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">l <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">mundo<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> virtual <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">post-pandemia<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> lleg\u00f3 a su <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">fin<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">: la tecnolog\u00eda es \u00fatil para preparar<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">se<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> y dar seguimiento, pero las relaciones se construyen en persona.\u00a0<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #0e2841; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Para los <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">IROs<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, esto refuerza el valor de los <\/span><\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #0e2841; font-size: 12pt; font-style: italic; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">roadshows<\/span><\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #0e2841; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\">, las conferencias y el contacto directo con el <\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #0e2841; font-size: 12pt; font-style: italic; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">buy-side<\/span><\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #0e2841; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\"> local e internacional.<\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">ESG en <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">RI<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">: una recalibraci\u00f3n, no una desaparici\u00f3n<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Ning\u00fan \u00e1rea experiment\u00f3 un cambio tan dr\u00e1stico como la comunicaci\u00f3n ESG. La tendencia neta fue de -40 puntos porcentuales<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">el mayor declive de cualquier categor\u00eda. <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Hay d<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">os factores <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">detr\u00e1s<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">: la incertidumbre regulatoria (68% describe el panorama ESG como confuso o inestable) y el enfriamiento del inter\u00e9s <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">de parte de <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">invers<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">ionistas<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> (52% dice que el ESG ya no es un factor clave en las decisiones de sus inversionistas).\u00a0<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Sin embargo, e<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">n el contexto mexicano, donde la regulaci\u00f3n de la CNBV <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">ya <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">exige reportes de sostenibilidad alineados con el ISSB, <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">esto no es lo que vemos. L<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">a relevancia de la divulgaci\u00f3n en temas de sostenibilidad<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, tanto por regulaci\u00f3n como por inter\u00e9s de las <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">AFOREs<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, sigue ah\u00ed<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">. E<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">l \u00e9nfasis en <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">RI<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> debe estar en la materialidad financiera<\/span> <span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">y en medir<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> los riesgos y oportunidades ESG<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">y <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">no <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">tanto <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">en el discurso <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">reputacional<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> general<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">.<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"ES-ES\" data-contrast=\"auto\">La brecha C-Suite: una conversaci\u00f3n pendiente<\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">El reporte <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">muestr<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">a que los ejecutivos <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">del <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">C-Suite y los equipos de <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">RI<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> no siempre <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">comparten<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> las mismas prioridades. Los directivos se preocupan m\u00e1s por la captaci\u00f3n de nuevos inversionistas (67% vs. 52%)<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> (<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">ie<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, resultados)<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, mientras que los equipos de <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">RI<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> le dan m\u00e1s peso a la adopci\u00f3n de IA<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> en los procesos de reporteo y comunicaci\u00f3n<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> (<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">ie<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, proceso)<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">.\u00a0<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: #0e2841; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Sugerimos estar seguros de que a pesar de que existan diferentes prioridades<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> seg\u00fan lo que haga cada equipo<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, los mensajes hacia afuera est\u00e9n alineados.<\/span><\/span><\/p><\/div><div class=\"OutlineElement Ltr SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; text-align: start; white-space: pre-wrap;\"><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">La oportunidad del <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">storytelling<\/span><\/span><\/p><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"background-color: transparent; color: windowtext; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"auto\">En el segmento <\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"background-color: transparent; color: windowtext; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; font-style: italic; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">mid-cap<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">,<\/span><\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"background-color: transparent; color: windowtext; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">el <\/span><\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"background-color: transparent; color: windowtext; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; font-style: italic; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">storytelling<\/span><\/span><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"background-color: transparent; color: windowtext; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> super\u00f3 al <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">targeting<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> como el principal desaf\u00edo (50% vs. 40%). El <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">reto est\u00e1 en <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">contar una historia diferenciada.\u00a0<\/span><\/span><\/p><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span style=\"text-align: start; white-space: normal;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"background-color: transparent; text-align: justify; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #0e2841; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\">En un mercado donde los <\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"background-color: transparent; text-align: justify; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #0e2841; font-size: 12pt; font-style: italic; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">large-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">caps<\/span><\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"background-color: transparent; text-align: justify; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #0e2841; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> acaparan la atenci\u00f3n institucional<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> y extranjera como M\u00e9xico,<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> las empresas medianas ganan posicion\u00e1ndose con claridad<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">no haciendo m\u00e1s <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">esfuerzos de <\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">tocar nuevas puertas<\/span><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">.<\/span><\/span><\/span><\/p><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span style=\"text-align: start; white-space: normal;\"><span class=\"TextRun SCXW257282215 BCX0\" lang=\"ES-ES\" style=\"background-color: transparent; text-align: justify; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #0e2841; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-variant-ligatures: none !important;\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0<\/span><\/span><\/span><\/p><p class=\"Paragraph SCXW257282215 BCX0\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: justify;\"><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun CommentStart SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Queda claro<\/span><\/span> <span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">que <\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">el trabajo <\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">de los equipos de RI <\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">sigue<\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> evolucionando de la comunicaci\u00f3n reactiva hacia la estrategia proactiva. <\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Creemos que<\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">,<\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> co<\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">n la publicaci\u00f3n de resultados del<\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> 2T26<\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, <\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">es el momento perfecto para reflexionar y calibrar c\u00f3mo <\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">podr\u00edan adoptar<\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"> algunas de estas <\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">ideas<\/span><\/span> <span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">en la segunda mitad del a\u00f1o. <\/span><\/span><span style=\"text-align: start; white-space: normal;\"><span class=\"NormalTextRun SCXW257282215 BCX0\" style=\"background-color: transparent; color: windowtext; text-align: justify; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt; font-variant-ligatures: none; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Esa transici\u00f3n es exactamente donde Miranda IR puede ayudar.<br \/><\/span><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96141a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"96141a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbeceb3 elementor-widget elementor-widget-text-editor\" data-id=\"bbeceb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Contactos en Miranda Partners<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb93f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb93f92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54621ca\" data-id=\"54621ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-460a9b5 elementor-widget elementor-widget-text-editor\" data-id=\"460a9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Damian Fraser<\/strong><br \/>Miranda Partners<br \/><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"mailto:damian.fraser@miranda-partners.com\" target=\"_blank\" rel=\"noopener\">damian.fraser@miranda-partners.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0506da\" data-id=\"c0506da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d007a8a elementor-widget elementor-widget-text-editor\" data-id=\"d007a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Ana Mar\u00eda Ybarra Corcuera<\/b><br \/>Miranda-IR<br \/><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"mailto:ana.ybarra@miranda-ir.com\" target=\"_blank\" rel=\"noopener\">ana.ybarra@miranda-ir.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El reporte State of Investor Relations 2026 de Irwin encuest\u00f3 a m\u00e1s de 200 profesionales de RI alrededor del mundo. Sus hallazgos son relevantes para cualquier equipo de Relaci\u00f3n con Inversionistas, incluyendo los que operan en el mercado mexicano...<\/p>","protected":false},"author":10,"featured_media":18149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-18144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miranda-ir"],"_links":{"self":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/18144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/comments?post=18144"}],"version-history":[{"count":5,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/18144\/revisions"}],"predecessor-version":[{"id":18162,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/18144\/revisions\/18162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media\/18149"}],"wp:attachment":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media?parent=18144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/categories?post=18144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/tags?post=18144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}