{"id":17541,"date":"2025-12-08T11:56:11","date_gmt":"2025-12-08T17:56:11","guid":{"rendered":"https:\/\/miranda-partners.com\/?p=17541"},"modified":"2025-12-09T14:11:28","modified_gmt":"2025-12-09T20:11:28","slug":"post-ma-communication-what-iros-should-focus-on-2","status":"publish","type":"post","link":"https:\/\/miranda-partners.com\/es\/post-ma-communication-what-iros-should-focus-on-2\/","title":{"rendered":"Comunicaci\u00f3n post-M&amp;A: lo que deben considerar los IROs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17541\" class=\"elementor elementor-17541\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf0eba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf0eba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1ec7a9\" data-id=\"e1ec7a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9acbf2 elementor-widget elementor-widget-text-editor\" data-id=\"a9acbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-a9acbf2{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ac1e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"09ac1e0\" data-element_type=\"widget\" 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data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39c8add\" data-id=\"39c8add\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be06e42 elementor-widget elementor-widget-text-editor\" data-id=\"be06e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-be06e42{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c559d75\" data-id=\"c559d75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c7ab52 elementor-widget elementor-widget-text-editor\" data-id=\"6c7ab52\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-6c7ab52{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b493c39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b493c39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60c98a4\" data-id=\"60c98a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3664cc elementor-widget elementor-widget-text-editor\" data-id=\"b3664cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\" data-contrast=\"auto\">Cerrar una fusi\u00f3n o adquisici\u00f3n es solo el comienzo. La forma en que la empresa comunique la integraci\u00f3n moldear\u00e1 la percepci\u00f3n del mercado, influir\u00e1 en el precio de la acci\u00f3n y determinar\u00e1 si los inversionistas se mantienen, se retiran o aumentan su exposici\u00f3n. Para los equipos de Relaci\u00f3n con Inversionistas, este es un momento estrat\u00e9gico para demostrar que la transacci\u00f3n genera valor real.<\/span><span style=\"font-size: 1rem;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La comunicaci\u00f3n efectiva post-M&amp;A comienza con una visi\u00f3n clara de c\u00f3mo la operaci\u00f3n transformar\u00e1 la estrategia, las operaciones y la organizaci\u00f3n de la empresa, y c\u00f3mo se medir\u00e1 el avance en el corto y largo plazo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A continuaci\u00f3n, se presentan tres elementos que los IROs deben priorizar despu\u00e9s de una fusi\u00f3n o adquisici\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><ol><li><b><span data-contrast=\"auto\"> Ser proactivos, no reactivos.<\/span><\/b><span data-contrast=\"auto\"> Esperar a que los inversionistas formulen preguntas generalmente implica ceder el control de la narrativa. En su lugar, los equipos de RI deber\u00edan:<\/span><\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"43\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Realizar un <\/span><i><span data-contrast=\"auto\">briefing<\/span><\/i><span data-contrast=\"auto\"> post-cierre para reforzar el racional de la operaci\u00f3n, los plazos de integraci\u00f3n y los pr\u00f3ximos pasos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"43\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Proporcionar actualizaciones de integraci\u00f3n (por ejemplo, a los 90 d\u00edas y a los seis meses) para reportar el avance frente a los hitos clave.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"43\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Organizar sesiones de Q&amp;A o <em>webcasts<\/em> enfocados en riesgos de ejecuci\u00f3n, retos de integraci\u00f3n y planes de mitigaci\u00f3n. Estos espacios pueden incorporarse a la llamada trimestral de resultados si el calendario lo permite, o realizarse por separado si se requiere mayor detalle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><\/li><\/ul><p><span data-contrast=\"auto\">La transparencia no significa compartir de m\u00e1s; significa anticiparse a lo que los inversionistas querr\u00e1n saber y responderlo con claridad.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><ol start=\"2\"><li><b><span data-contrast=\"auto\"> Enfatizar los avances, no las promesas.<\/span><\/b><span data-contrast=\"auto\"> El mercado recompensa la evidencia, no las intenciones. La comunicaci\u00f3n post-M&amp;A debe centrarse en avances tangibles, tales como:<\/span><\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"48\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">La integraci\u00f3n de sistemas, procesos e infraestructura clave.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"48\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sinergias ya capturadas a trav\u00e9s de eficiencias, ahorros o nuevas oportunidades comerciales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"48\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cambios organizacionales que respalden la nueva estrategia y cultura.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><\/li><\/ul><p><span data-contrast=\"auto\">Para mantener una narrativa cre\u00edble, es fundamental ser consistentes con la tesis original de la operaci\u00f3n y evitar mover las metas. Es importante vincular cada desarrollo con los objetivos de crecimiento, eficiencia o expansi\u00f3n, presentar los primeros avances con realismo y ser expl\u00edcitos sobre las \u00e1reas que a\u00fan requieren tiempo para consolidarse.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><ol start=\"3\"><li><b><span data-contrast=\"auto\"> La alineaci\u00f3n interna inspira confianza externa.<\/span><\/b><span data-contrast=\"auto\"> Si los equipos internos reciben mensajes parciales o contradictorios, ese ruido eventualmente llega a los inversionistas. Cuando los colaboradores est\u00e1n alineados e informados, el \u00e1rea de RI puede comunicar con mayor consistencia y confianza.<\/span><\/li><\/ol><p><span data-contrast=\"auto\">Para Relaci\u00f3n con Inversionistas, la integraci\u00f3n post-M&amp;A no es solo una obligaci\u00f3n de reporte; es una oportunidad para demostrar disciplina en la ejecuci\u00f3n, fortalecer la confianza del mercado y respaldar el potencial de revaloraci\u00f3n. Cuando existe una fuerte alineaci\u00f3n interna, los hitos se explican con claridad y la comunicaci\u00f3n es proactiva, una transacci\u00f3n exitosa puede traducirse en mejores resultados, crecimiento y un desempe\u00f1o burs\u00e1til m\u00e1s s\u00f3lido.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Un ejemplo claro de comunicaci\u00f3n post-M&amp;A efectiva es la adquisici\u00f3n de Activision Blizzard por parte de Microsoft en 2023. Tras cerrar la operaci\u00f3n por 69 mil millones de d\u00f3lares, la compa\u00f1\u00eda reforz\u00f3 r\u00e1pidamente el racional estrat\u00e9gico y las prioridades de integraci\u00f3n, y luego utiliz\u00f3 las llamadas trimestrales para destacar avances concretos, como la expansi\u00f3n del portafolio y la integraci\u00f3n operativa. Al comunicar de forma proactiva, enfocarse en resultados tangibles m\u00e1s que en promesas y mantener alineados tanto a los equipos internos como a los inversionistas, Microsoft redujo la incertidumbre y fortaleci\u00f3 la confianza del mercado durante la fase de integraci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">En Miranda IR<\/span><span data-contrast=\"auto\">, acompa\u00f1amos a las empresas a lo largo de todo el ciclo post-M&amp;A: desde la definici\u00f3n de la narrativa estrat\u00e9gica y los mensajes clave hasta la preparaci\u00f3n de materiales, documentos de Q&amp;A y la calendarizaci\u00f3n de actualizaciones para inversionistas. Nuestro objetivo es ayudar al mercado a comprender el valor real de la transacci\u00f3n, reducir la incertidumbre y reforzar la credibilidad ante analistas y accionistas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Para m\u00e1s informaci\u00f3n, puedes escribir a: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"mailto:ana.ybarra@miranda-ir.com\" target=\"_blank\" rel=\"noopener\">ana.ybarra@miranda-ir.com<\/a><\/span><\/span><span data-contrast=\"auto\"> o\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem; color: #0000ff;\" href=\"mailto:damian.fraser@miranda-partners.com\" target=\"_blank\" rel=\"noopener\">damian.fraser@miranda-partners.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96141a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"96141a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbeceb3 elementor-widget elementor-widget-text-editor\" data-id=\"bbeceb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Contactos en Miranda Partners<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb93f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb93f92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54621ca\" data-id=\"54621ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-460a9b5 elementor-widget elementor-widget-text-editor\" data-id=\"460a9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Damian Fraser<\/strong><br \/>Miranda Partners<br \/><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"mailto:damian.fraser@miranda-partners.com\" target=\"_blank\" rel=\"noopener\">damian.fraser@miranda-partners.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0506da\" data-id=\"c0506da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d007a8a elementor-widget elementor-widget-text-editor\" data-id=\"d007a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Ana Mar\u00eda Ybarra Corcuera<\/b><br \/>Miranda-IR<br \/><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"mailto:ana.ybarra@miranda-ir.com\" target=\"_blank\" rel=\"noopener\">ana.ybarra@miranda-ir.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cerrar una fusi\u00f3n o adquisici\u00f3n es solo el comienzo. La forma en que la empresa comunique la integraci\u00f3n moldear\u00e1 la percepci\u00f3n del mercado, influir\u00e1 en el precio de la acci\u00f3n y determinar\u00e1 si los inversionistas se mantienen, se retiran o aumentan su exposici\u00f3n.<\/p>","protected":false},"author":10,"featured_media":17447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-17541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miranda-ir"],"_links":{"self":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/17541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/comments?post=17541"}],"version-history":[{"count":5,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/17541\/revisions"}],"predecessor-version":[{"id":17566,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/17541\/revisions\/17566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media\/17447"}],"wp:attachment":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media?parent=17541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/categories?post=17541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/tags?post=17541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}