{"id":17138,"date":"2025-07-31T09:35:41","date_gmt":"2025-07-31T15:35:41","guid":{"rendered":"https:\/\/miranda-partners.com\/?p=17138"},"modified":"2025-07-31T10:27:39","modified_gmt":"2025-07-31T16:27:39","slug":"not-everything-needs-to-be-in-your-report","status":"publish","type":"post","link":"https:\/\/miranda-partners.com\/es\/not-everything-needs-to-be-in-your-report\/","title":{"rendered":"No todo necesita estar en tu reporte"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17138\" class=\"elementor elementor-17138\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf0eba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf0eba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1ec7a9\" data-id=\"e1ec7a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9acbf2 elementor-widget elementor-widget-text-editor\" data-id=\"a9acbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-a9acbf2{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ac1e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"09ac1e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8f4c5 elementor-widget elementor-widget-text-editor\" data-id=\"ea8f4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-ea8f4c5{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d93cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d93cb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39c8add\" data-id=\"39c8add\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be06e42 elementor-widget elementor-widget-text-editor\" data-id=\"be06e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-be06e42{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c559d75\" data-id=\"c559d75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c7ab52 elementor-widget elementor-widget-text-editor\" data-id=\"6c7ab52\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-6c7ab52{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b493c39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b493c39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60c98a4\" data-id=\"60c98a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3664cc elementor-widget elementor-widget-text-editor\" data-id=\"b3664cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\" data-olk-copy-source=\"MessageBody\">Cada a\u00f1o, las empresas enfrentan el mismo dilema: \u00bfc\u00f3mo cumplir con las crecientes expectativas de transparencia, datos y detalle en un informe que realmente lean sus grupos de inter\u00e9s? La soluci\u00f3n no es hacer informes m\u00e1s largos, sino informes m\u00e1s inteligentes (y cortos).<\/span><\/span><\/p><p class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">A medida que evoluciona el reporteo de sostenibilidad, nuestra mejor recomendaci\u00f3n es tratar al informe y al hub de sostenibilidad como herramientas complementarias de comunicaci\u00f3n, cada una con un prop\u00f3sito distinto. El informe debe enfocarse en contar qu\u00e9 lograste durante el a\u00f1o, mientras que el hub puede guardar tus pol\u00edticas, casos de estudio, marcos de trabajo, etc., que no suelen cambiar cada a\u00f1o.<\/span><\/span><\/p><p class=\"x_paragraph\"><span class=\"x_eop\"><b><span lang=\"ES\">El informe<\/span><\/b><\/span><\/p><p class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Tu informe de sostenibilidad debe ser enfocado, atractivo y espec\u00edfico al a\u00f1o. Piensa en \u00e9l como el resumen anual de tus logros. Est\u00e1s tratando de contar una historia, y todo lo que no aporte a esa narrativa debe ir en los anexos o en el hub.<\/span><\/span><\/p><p class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">\u00bfQu\u00e9 deber\u00edas incluir? Sugerimos:<\/span><\/span><\/p><ul><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Principales logros<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Mensajes del equipo de liderazgo (con visi\u00f3n a futuro)<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Iniciativas clave y sus resultados<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Avances con respecto a tus metas<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Nuevos riesgos y oportunidades identificados<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Cambios estrat\u00e9gicos<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Historias que ilustren tu impacto<\/span><\/span><\/li><\/ul><p class=\"x_paragraph\"><span class=\"x_eop\"><b><span lang=\"ES\" data-olk-copy-source=\"MessageBody\">El hub de sostenibilidad (sitio web)<\/span><\/b><\/span><\/p><p class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Tu hub es donde los grupos de inter\u00e9s pueden encontrar m\u00e1s profundidad y referencias. A diferencia del informe, no necesita cambiar cada a\u00f1o. \u00dasalo para poner a la disposici\u00f3n<\/span><\/span><span class=\"x_eop\"><span lang=\"ES\">\u00a0<\/span><\/span><span class=\"x_eop\"><span lang=\"ES-MX\">de todos<\/span><\/span><span class=\"x_eop\"><span lang=\"ES-MX\">\u00a0<\/span><\/span><span class=\"x_eop\"><span lang=\"ES\">los contenidos fundamentales y detalles t\u00e9cnicos. Puedes incluir hiperv\u00ednculos en el informe para facilitar el acceso a esta informaci\u00f3n adicional.<\/span><\/span><\/p><p class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">\u00bfQu\u00e9 deber\u00edas incluir aqu\u00ed? Sugerimos:<\/span><\/span><\/p><ul><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Las pol\u00edticas y c\u00f3digos<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">El marco de tu estrategia de sustentabilidad (mapas de vinculaci\u00f3n, metodolog\u00eda de materialidad, etc.)<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Informes anteriores<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">L\u00edneas base<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Calificaciones y certificaciones<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Documentos sobre c\u00f3mo gestionas tus temas materiales<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Descripci\u00f3n profunda de tu estructura de gobernanza (actividades de los \u00f3rganos de gobierno, biograf\u00edas, etc.)<\/span><\/span><\/li><li class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Casos o testimonios espec\u00edficos por tema con enfoque multianual<\/span><\/span><\/li><\/ul><p>\u00a0<\/p><p><span class=\"x_eop\"><i><span lang=\"ES\">Pro tip: considera formatos multimedia en tu hub. Diferentes formatos narrativos alcanzan a diferentes audiencias, as\u00ed que salte del molde tradicional e incluye fact sheets, videos, infograf\u00edas, etc. Y recuerda actualizar el hub en tiempo real cuando cambien los datos o la regulaci\u00f3n, sin esperar al pr\u00f3ximo ciclo de reporte.<\/span><\/i><\/span><\/p><p class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">\u00bfNo sabes por d\u00f3nde empezar? Con gusto te ayudamos a dise\u00f1ar una estrategia de comunicaci\u00f3n \u00f3ptima que logre impacto, claridad y transparencia.<\/span><\/span><\/p><p class=\"x_paragraph\"><span class=\"x_eop\"><span lang=\"ES\">Espero que esto te haya parecido interesante. Como siempre, si hay algo en lo que pudi\u00e9ramos ayudar, o si hay un tema de ESG del cual quisieras saber m\u00e1s, por favor h\u00e1znoslo saber.<\/span><\/span><\/p><p>Saludos,<\/p><p style=\"font-weight: 400;\">Marimar<\/p><p style=\"font-weight: 400;\"><em>CEO, Miranda ESG<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96141a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"96141a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbeceb3 elementor-widget elementor-widget-text-editor\" data-id=\"bbeceb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Contactos en Miranda Partners<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb93f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb93f92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54621ca\" data-id=\"54621ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-460a9b5 elementor-widget elementor-widget-text-editor\" data-id=\"460a9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Damian Fraser<\/strong><br \/>Miranda Partners<br \/><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"mailto:damian.fraser@miranda-partners.com\" target=\"_blank\" rel=\"noopener\">damian.fraser@miranda-partners.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0506da\" data-id=\"c0506da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d007a8a elementor-widget elementor-widget-text-editor\" data-id=\"d007a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Marimar Torreblanca\u00a0<\/b><br \/>Miranda-ESG<br \/><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"mailto:marimar.torreblanca@miranda-partners.com\" target=\"_blank\" rel=\"noopener\">marimar.torreblanca@miranda-partners.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How do you fit growing expectations for transparency, data, and detail into a report that your stakeholders will read? The solution isn\u2019t to write longer reports. It is to write smarter (and shorter) ones.<\/p>","protected":false},"author":8,"featured_media":17141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-17138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg"],"_links":{"self":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/17138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/comments?post=17138"}],"version-history":[{"count":5,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/17138\/revisions"}],"predecessor-version":[{"id":17140,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/17138\/revisions\/17140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media\/17141"}],"wp:attachment":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media?parent=17138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/categories?post=17138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/tags?post=17138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}