{"id":16894,"date":"2025-06-23T13:56:43","date_gmt":"2025-06-23T19:56:43","guid":{"rendered":"https:\/\/miranda-partners.com\/?p=16894"},"modified":"2025-07-02T12:56:43","modified_gmt":"2025-07-02T18:56:43","slug":"bridging-the-gap-between-ir-and-corporate-strategy","status":"publish","type":"post","link":"https:\/\/miranda-partners.com\/es\/bridging-the-gap-between-ir-and-corporate-strategy\/","title":{"rendered":"Alineando Relaci\u00f3n con Inversionistas con la Estrategia Corporativa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16894\" class=\"elementor elementor-16894\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf0eba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf0eba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1ec7a9\" data-id=\"e1ec7a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9acbf2 elementor-widget elementor-widget-text-editor\" data-id=\"a9acbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-a9acbf2{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ac1e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"09ac1e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8f4c5 elementor-widget elementor-widget-text-editor\" data-id=\"ea8f4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-ea8f4c5{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d93cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d93cb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39c8add\" data-id=\"39c8add\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be06e42 elementor-widget elementor-widget-text-editor\" data-id=\"be06e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-be06e42{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c559d75\" data-id=\"c559d75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c7ab52 elementor-widget elementor-widget-text-editor\" data-id=\"6c7ab52\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-6c7ab52{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b493c39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b493c39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60c98a4\" data-id=\"60c98a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3664cc elementor-widget elementor-widget-text-editor\" data-id=\"b3664cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Alinear el mensaje de relaci\u00f3n con inversionistas (RI) con la estrategia corporativa <\/span><span data-contrast=\"auto\">no solo es buena pr\u00e1ctica: es una ventaja competitiva que genera confianza. <\/span><span data-contrast=\"auto\">En un <\/span><span data-contrast=\"auto\">mercado<\/span><span data-contrast=\"auto\"> como el mexicano<\/span><span data-contrast=\"auto\">, con re<\/span><span data-contrast=\"auto\">tos de liquidez, volatilidad <\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\"> incertidumbre, las emisoras deben comunicar con claridad c\u00f3mo su visi\u00f3n estrat\u00e9gica <\/span><span data-contrast=\"auto\">busca generar y preservar valor<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559739&quot;:0,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Las compa\u00f1\u00edas que articulan un discurso coherente y con direcci\u00f3n fortalecen su relaci\u00f3n con los inversionistas m\u00e1s all\u00e1 de los resultados trimestrales. Cuando RI se enfoca solo en lo financiero, la relaci\u00f3n se vuelve transaccional; en cambio, una narrativa estrat\u00e9gica bien definida construye lealtad incluso en momentos dif\u00edciles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559739&quot;:0,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">\u00bfPor<\/span><\/b> <b><span data-contrast=\"auto\">qu\u00e9 alinear el mensaje para inversionistas con la visi\u00f3n y los objetivos internos?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:320,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">P<\/span><span data-contrast=\"auto\">orque <\/span><span data-contrast=\"auto\">facilita la ejecuci\u00f3n estrat\u00e9gica<\/span><span data-contrast=\"auto\">, fortalece la credibilidad, atrae capital con visi\u00f3n de largo plazo y mejora la percepci\u00f3n en el mercado. <\/span><span data-contrast=\"auto\">Una narrativa coherente c<\/span><span data-contrast=\"auto\">onecta los resultados <\/span><span data-contrast=\"auto\">de hoy con la visi\u00f3n de ma\u00f1ana, reforzando tanto la reputaci\u00f3n como la toma de decisiones informadas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">\u00bfC\u00f3mo traducir la estrategia en un mensaje claro y coherente puede ser una ventaja competitiva?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:320,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Aqu\u00ed te compartimos una <\/span><span data-contrast=\"auto\">gu\u00eda p<\/span><span data-contrast=\"auto\">r\u00e1ctica para alinear tu narrativa financiera con la estrategia corporativa<\/span><span data-contrast=\"auto\"> desde el punto de vista de RI<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">1. Integra a RI<\/span><\/b><b><span data-contrast=\"auto\"> en juntas estrat\u00e9gicas clave<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1004,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Comienza por integrar a RI co<\/span><span data-contrast=\"auto\">mo observador <\/span><span data-contrast=\"auto\">en reuniones estrat\u00e9gicas (<\/span><span data-contrast=\"auto\">Comit\u00e9 Directivo, reuniones regionales, planeaci\u00f3n anual). Escuchar de primera mano las prioridades del negocio es el primer paso para <\/span><span data-contrast=\"auto\">que puedan <\/span><span data-contrast=\"auto\">traducirlas en mensajes externos.<\/span><\/li><\/ul><p><b><span data-contrast=\"auto\">2. Recopila<\/span><\/b><b><span data-contrast=\"auto\"> y contrasta<\/span><\/b><b><span data-contrast=\"auto\"> los objetivos de cada \u00e1rea<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1004,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Solicita<\/span><span data-contrast=\"auto\"> a las \u00e1reas de negocio (operaciones, finanzas, comercial, ESG) sus objetivos estrat\u00e9gicos, <\/span><span data-contrast=\"auto\">principales<\/span> <span data-contrast=\"auto\">iniciativas<\/span> <span data-contrast=\"auto\">e <\/span><span data-contrast=\"auto\">indicadores clave.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:709,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1004,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Revisa si el mensaje actual refleja realmente lo que se est\u00e1 ejecutando internamente. Esto permite detectar brechas y alinear narrativa y acci\u00f3n.<\/span><\/li><\/ul><p><b><span data-contrast=\"auto\">3. Identifica los pilares de las m\u00e9tricas y objetivos<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1004,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Alinea con el equipo directivo cu\u00e1les ser\u00e1n los pilares que guiar\u00e1n tu narrativa (crecimiento, eficiencia, sostenibilidad, innovaci\u00f3n, etc.). Esto evitar\u00e1 contradicciones o cambios innecesarios de discurso entre trimestres.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:709,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><p><b><span data-contrast=\"auto\">4. Construye un <\/span><\/b><b><i><span data-contrast=\"auto\">storytelling<\/span><\/i><\/b><b><span data-contrast=\"auto\"> estructurado<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1004,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Con base en esos pilares, <\/span><span data-contrast=\"auto\">define<\/span><span data-contrast=\"auto\"> una narrativa coherente <\/span><span data-contrast=\"auto\">con visi\u00f3n a <\/span><span data-contrast=\"auto\">largo plazo. <\/span><span data-contrast=\"auto\">Recuerda d<\/span><span data-contrast=\"auto\">etermina<\/span><span data-contrast=\"auto\">r<\/span><span data-contrast=\"auto\"> qu\u00e9 mensajes ser\u00e1n p\u00fablicos y cu\u00e1les permanecer\u00e1n internos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:709,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1004,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Apl<\/span><span data-contrast=\"auto\">ica <\/span><span data-contrast=\"auto\">consistente<\/span><span data-contrast=\"auto\">mente la narrativa<\/span><span data-contrast=\"auto\"> en todos los materiales para inversionistas<\/span><span data-contrast=\"auto\">: <\/span><i><span data-contrast=\"auto\">earnings calls<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">investor days<\/span><\/i><span data-contrast=\"auto\">, reportes anuales o materiales ESG.\u00a0<\/span><\/li><\/ul><p><b><span data-contrast=\"auto\">5. <\/span><\/b><b><span data-contrast=\"auto\">Comparte y alinea a<\/span><\/b><b><span data-contrast=\"auto\"> qui<\/span><\/b><b><span data-contrast=\"auto\">e<\/span><\/b><b><span data-contrast=\"auto\">nes hablan con el mercado<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1004,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Asegura que quienes tienen contacto con el mercado (CEO, CFO, RI, ESG) comuniquen un mismo mensaje clave. Esto evita contradicciones, fortalece la narrativa institucional y mejora la <\/span><span data-contrast=\"auto\">imagen<\/span><span data-contrast=\"auto\"> frente a inversionistas y analistas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:709,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><p><b><span data-contrast=\"auto\">6. Comunica con los colaboradores<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1004,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Organiza espacios internos (como <\/span><i><span data-contrast=\"auto\">townhalls<\/span><\/i><span data-contrast=\"auto\">) para compartir los resultados<\/span> <span data-contrast=\"auto\">con los colaboradores de la empresa. Puede realizarse de forma trimestral o cerca de la llamada con inversionistas. Esto fortalece la cultura, alinea objetivos y permite visibilizar los logros del trabajo diario.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:709,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><p><b><span data-contrast=\"auto\">7. Continuidad<\/span><\/b><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1004,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">La narrativa estrat\u00e9gica no debe reinventarse cada trimestre, sino mantenerse estable en el tiempo. Cambiarla o contradecirla con frecuencia debilita la confianza del mercado y provoca desinter\u00e9s, pues se percibe como falta de rumbo. Una historia s\u00f3lida permite interpretar los resultados<\/span><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\">buenos o malos<\/span><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\">dentro de un marco claro.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:709,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/li><\/ul><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">En <a href=\"https:\/\/miranda-ir.com\/es\/\" target=\"_blank\" rel=\"noopener\">Miranda IR<\/a> podemos ayudarte a estructurar ese proceso: desde entender c\u00f3mo se est\u00e1 comunicando, hasta mapear la estrategia interna y traducirla en un mensaje alineado para inversionistas. Ya sea con diagn\u00f3sticos IR, estudios de percepci\u00f3n, o el dise\u00f1o de tus presentaciones y reportes.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Para m\u00e1s informaci\u00f3n, puedes escribir a<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p><a href=\"mailto:ana.ybarra@miranda-ir.com\"><span data-contrast=\"none\">ana.ybarra@miranda-ir.com<\/span><\/a><span data-contrast=\"auto\"> o <\/span><a href=\"mailto:damian.fraser@miranda-partners.com\"><span data-contrast=\"none\">damian.fraser@miranda-partners.com<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:192,&quot;335559740&quot;:240,&quot;335559745&quot;:80}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96141a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"96141a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbeceb3 elementor-widget elementor-widget-text-editor\" data-id=\"bbeceb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Contactos en Miranda Partners<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb93f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb93f92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54621ca\" data-id=\"54621ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-460a9b5 elementor-widget elementor-widget-text-editor\" data-id=\"460a9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Damian Fraser<\/strong><br \/>Miranda Partners<br \/><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"mailto:damian.fraser@miranda-partners.com\" target=\"_blank\" rel=\"noopener\">damian.fraser@miranda-partners.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0506da\" data-id=\"c0506da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d007a8a elementor-widget elementor-widget-text-editor\" data-id=\"d007a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Ana Mar\u00eda Ybarra Corcuera<\/b><br \/>Miranda-IR<br \/><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"mailto:ana.ybarra@miranda-ir.com\" target=\"_blank\" rel=\"noopener\">ana.ybarra@miranda-ir.com<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alinear el mensaje de relaci\u00f3n con inversionistas (RI) con la estrategia corporativa no solo es buena pr\u00e1ctica: es una ventaja competitiva que genera confianza...<\/p>","protected":false},"author":10,"featured_media":16899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-16894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miranda-ir"],"_links":{"self":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/16894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/comments?post=16894"}],"version-history":[{"count":5,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/16894\/revisions"}],"predecessor-version":[{"id":16998,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/16894\/revisions\/16998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media\/16899"}],"wp:attachment":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media?parent=16894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/categories?post=16894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/tags?post=16894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}