{"id":12514,"date":"2023-08-17T17:00:41","date_gmt":"2023-08-17T17:00:41","guid":{"rendered":"https:\/\/miranda-partners.com\/?p=12514"},"modified":"2023-08-17T23:56:43","modified_gmt":"2023-08-17T23:56:43","slug":"que-buscan-los-gen-zs-y-millennials-del-mundo-corporativo-2","status":"publish","type":"post","link":"https:\/\/miranda-partners.com\/es\/what-do-gen-zs-and-millennials-want-from-the-corporate-world-2\/","title":{"rendered":"\u00bfQu\u00e9 buscan los Gen Zs y millennials del mundo corporativo?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12514\" class=\"elementor elementor-12514\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4e739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d4e739\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edac1f4\" data-id=\"edac1f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-921dbc0 elementor-widget elementor-widget-text-editor\" data-id=\"921dbc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x_MsoNormal\"><a name=\"x__Hlk129878040\"><\/a><\/p><p class=\"paragraph\"><a title=\"\" name=\"_Hlk129878040\"><\/a><\/p><p class=\"x_MsoNormal\"><a name=\"x__Hlk129878040\"><\/a><\/p><p style=\"font-weight: 400;\">Esta semana queremos compartir algunos de los puntos m\u00e1s destacados de la <a href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/work\/content\/genzmillennialsurvey.html\" target=\"_blank\" rel=\"noopener\">2023 Gen Z and Millennial Survey de Deloitte<\/a>, una encuesta que muestra lo mucho que las nuevas generaciones se preocupan por la sostenibilidad. Esto es algo que cualquier empresa deber\u00eda entender bien, ya que sus futuros (y tal vez actuales) clientes y colaboradores forman parte de estas generaciones. Leer el documento completo es interesante, pero aqu\u00ed compartimos lo que creemos que son algunos de los resultados m\u00e1s relevantes:<\/p><p>\u00a0<\/p><ol><li style=\"font-weight: 400;\">\u201cGen Zs and millennials are now more likely to be satisfied with their work\/life balance. They feel they have more flexibility in where they work.\u201d<\/li><li style=\"font-weight: 400;\">\u201cThey believe their employers have made progress in driving greater diversity, equity, and inclusion (DEI).\u201d<\/li><li style=\"font-weight: 400;\">\u201cMore Gen Zs (19%) and millennials (17%) now strongly agree that large companies are taking substantive action to protect the environment, a slight improvement since 2019. \u201c<\/li><li style=\"font-weight: 400;\">\u201c\u2026one-third of respondents say that seeing business leaders speak out on sustainability has influenced their own thinking and behavior.\u201d<\/li><li style=\"font-weight: 400;\">\u201c\u202639%\/34% have turned down employers that do not align with their values.\u201d<\/li><li style=\"font-weight: 400;\">\u201cClimate change remains a top three concern for both generations.\u201d<\/li><li style=\"font-weight: 400;\">\u201cClimate change is a major stressor for Gen Zs and millennials. Six in 10 (60% of Gen Zs\/57% of millennials) say they have felt anxious about the environment in the past month. Roughly the same percentage cite extreme weather events and wildfires as a stress driver. The majority are taking action, with 69% of Gen Zs and 73% of millennials actively trying to minimize their impact on the environment. This has a major impact on their lifestyle choices.\u201d<\/li><li style=\"font-weight: 400;\">\u201cOver half of Gen Zs (55%) and millennials (54%) say they research a brand\u2019s environmental impact and policies before accepting a job from them.\u201d<\/li><li style=\"font-weight: 400;\">\u201cWhile six in 10 Gen Zs (59%) and millennials (60%) are willing to pay more for sustainable products and services, more than half (53% of Gen Zs\/55% of millennials) think it will become harder or impossible to do so if the economic situation does not improve.\u201d<\/li><li style=\"font-weight: 400;\">\u201c50% of Gen Zs and 46% of millennials say they and their colleagues are pressuring businesses to take action on climate change\u2026\u201d<\/li><\/ol><p>\u00a0<\/p><p style=\"font-weight: 400;\">La encuesta de Deloitte resalta que los Gen Zs y Millennials tienen expectativas distintas y en constante evoluci\u00f3n sobre sus lugares de trabajo y las empresas a las que les compran productos. Muchas de estas expectativas tienen que ver con la sostenibilidad. Es por ello importante que los l\u00edderes presten atenci\u00f3n a estas nuevas voces y entiendan cu\u00e1les son sus preocupaciones, aspiraciones y esperanzas para el futuro.<\/p><p>\u00a0<\/p><p class=\"x_MsoNormal\"><span lang=\"ES\">Espero que esto te haya parecido interesante. Como siempre, si hay algo en lo que pudi\u00e9ramos ayudar, o si hay un tema de ESG del cual quisieras saber m\u00e1s, por favor h\u00e1znoslo saber.<\/span><\/p><p class=\"x_MsoNormal\"><span lang=\"ES\">\u00a0<\/span><\/p><p class=\"x_MsoNormal\"><span lang=\"ES\">Saludos,<\/span><\/p><p class=\"x_MsoNormal\"><span lang=\"ES\">Marimar <\/span><\/p><p class=\"x_MsoNormal\"><i><span lang=\"ES\">CEO, Miranda ESG<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f8b64 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"02f8b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4190439 elementor-widget elementor-widget-text-editor\" data-id=\"4190439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Contactos en Miranda Partners<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ac392d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac392d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1af5aae\" data-id=\"1af5aae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d6616b elementor-widget elementor-widget-text-editor\" data-id=\"6d6616b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Damian Fraser<\/strong><br \/>Miranda Partners<br \/><a href=\"mailto:damian.fraser@miranda-partners.com\">damian.fraser@miranda-partners.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc895f1\" data-id=\"fc895f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-515add8 elementor-widget elementor-widget-text-editor\" data-id=\"515add8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Marimar Torreblanca<\/b><br \/>Miranda-ESG<br \/><a href=\"mailto:marimar.torreblanca@miranda-partners.com\">marimar.torreblanca@miranda-partners.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>This week we want to share some highlights from Deloitte\u2019s 2023 Gen Z and Millennial Survey, which shows how much these generations care about sustainability&#8230;<\/p>","protected":false},"author":8,"featured_media":12517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-12514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miranda-esg"],"_links":{"self":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/12514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/comments?post=12514"}],"version-history":[{"count":0,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/posts\/12514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media\/12517"}],"wp:attachment":[{"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/media?parent=12514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/categories?post=12514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miranda-partners.com\/es\/wp-json\/wp\/v2\/tags?post=12514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}